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FlyMe
Your pocket-sized travel genius. Unforgettable trips, Effortless planning.
Role
Team
Duration
Tools
UX Researcher, Visual Designer
Mauricio Gamez
1 month
Figma
Overview
FlyMe is an app thats works to be the ultimate travel companion through the new capabilities of AI, creating itineraries that will reduce the stress of traveling, no matter who or how many, creating everlasting memories without breaking the bank.
UX Research
72% of mobile bookings happen within 48 hours compared to the 64% from desktop. Travel-related searches with keyword: ‘tonight’ and ‘today’ have increased 512% over the past five years.
While airfare prices have dwindled 3.6% from pre-pandemic prices, hotel prices have trend upwards 19.7% since then. Prices are competitive and can spike or decline depending.
Methods for gathering an itinerary vary, but the common trend appears having users scrolling through forums, or switching back and forth on AirBnb and Google Maps and TripAdvisor.
Proto-Persona
Personality: Outgoing, Optimist, Social Dragon
Occupation: Starbucks Barista, Marketing Major
Likes: Traveling, Partying, Hiking, Sightseeing
Jasmine, 26
Needs: Save money, Save time, stress free booking, Reasonable AirBnb prices
Wants: Easy planning w/ group, Cohesive itinerary, Safe place to stay
Core Business Model
Competitor Analysis
Advertising, booking fees, affiliate commissions
Freemium, potential affiliate partnerships
Booking fees, advertising, affiliate commissions
Key Features and Offerings
Reviews, booking, and travel guides
Trip planning, itinerary creation, sharing, travel inspiration
Flights, hotels, car rentals, packages, destination information
Competitive Advantage
Massive user-generated content, strong brand recognition
Unique trip planning features, social sharing focus
Comprehensive booking platform, strong brand recognition
Challenges and Opportunities
Maintaining content quality, adapting to changing user behavior, competition from OTAs
Expanding user base, monetization, and competition from established platforms
Increasing competition, maintaining competitive pricing, customer service
User Insights
Regina, 42
Anything from TripAdvisor Google Maps. sometimes when I was in Asia, there's like some stuff that would link up to what's on WeChat you pop into like your social media WhatsApp.
Alex, 32
I can get on board with like local alerts, price changes or for them or just really have those options that are not just the usual tourist destination because the generic it's pretty generic, you know, you just get like the tourist stuff. You know, that's like it.
Affinity Diagram
Empathy
Definition
User Insight
An overworked employee and group of travel companions that are also busy, need a crafty intermediary that can effectively do the planning for they can be relieved from coordinating with each other and get their much needed rest because if they don’t could lead to muscle aches and fatigue.
Problem Statement
It is difficult for busy people to plan a trip with family and friends, and they need a the means to be able to plan and settle for a vacation that is to all their liking.
Value Proposition
FlyMe is an app thats works to be the ultimate travel companion through the new capabilities of AI, creating itineraries that will reduce the stress of traveling, no matter who or how many, creating everlasting memories without breaking the bank.
Questions
What are the most trend that challenge users when planning their trips?
How long on average does it take the average user to plan the whole trip from planning, flying, and their itinerary?
What are their attitudes throughout the entire process?
What is being done to streamline the process at this moment?
In the rise of AI, how do we implement machine learning models to address user needs?
Ideation
Feature Matrix
User Scenario
Sophie, 33
Goals
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Coordinate with group
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Make the most of the trip
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Pack lightly
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Conserve money
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Engage with culture
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Relax
Scenario
Sophie, who works at a hospital, is planning a vacation to Greece with her group of friends who have busy schedules. To make the planning process easier, they decide to use FlyMe's AI to help create an itinerary. With the help of FlyMe's AI, they are able to merge their individual plans and preferences into one cohesive plan. Additionally, they are able to book their flights and Airbnb accommodations with FlyMe's best deals, ensuring that they get the most out of their vacation while staying within budget.
Risks/Emotions
Sophie, a passionate professional, was drowning in work. She needed a break with friends, but planning was overwhelming. FlyMe offered a carefree Greek getaway, allowing them to recharge without planning stress.
Storyboard
Sophie, a nurse, works overtime and lacks time for friends or her dream trip.
One fateful day, her friend sends her a link to an app, FlyMe.
Sophie checks it out, with skepticism


After signing up, the app asks her destination: Greece.
FlyMe's AI recommends the top three personalized itineraries.
Sophie finalizes her plans with friends using "Merge."
Their plans have merged into a cohesive itinerary for their dream trip to Greece.
The girls have done their part; now the fun begins.
The three Amigas are now living their dream.
Prototyping
Paper Wireframes
User Flow
Lo-fidelty Wireframes
Mid-fidelty Wireframes
Onboarding
Home/Explore
Navigation includes means to book flights, hotels/AirBnb, Itineraries, Car Rentals, and Budgeting. Also portals to pages like Traveler's Center, where users can see other travelers favorite destination for more niche tastes and tips for the best experiences from users. Things to Do, that covers essential tourist attractions, ratings. Through prototype users will book a flight to Mykonos Greece, and will filter options to find a quicker and cheapest option available
Luggage
Users can now starting creating what they plan take with them on their trip from their wardrobe, or even create new ideas for what to bring in their trip. The layout depicts a suitcase with a scale laid out that would remind tester how much weight they added to their luggage.
Itinerary
This middle selection, marked with a "+", allows users to choose between a manual and AI itinerary. It connects them to Winona, the AI flight attendant, who will ask for their destination. In this prototype, the user is headed to Mykonos, Greece, and Winona will present three itinerary options, with the first two featuring different routines.
Messages
This is where travelers can interact with their user friends and create group chats that come from the app where all their trip coordinating can take place, making it much easier task.
Account
Users can customize their settings and access more information through the help desk, where Winona can assist them in maximizing the functionality of the FlyMe app. Additionally, users can track their spending in relation to their set budget for the trip. All saved or booked content will be conveniently displayed here.
User Testing
Objectives
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Can users create an itinerary?
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Will users grasp the role of AI in itinerary?
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Are users able to save luggage and itinerary?
Tasks
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Participant will sign in via Apple ID or skip.
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Participant will first create an itinerary and catered to a trip in Mykonos, Greece, tehy will save the first itinerary option.
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Next participant will book a flight for Mykonos and filter their search to the best deal they can find.
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Third, participant will start to create luggage for their upcoming Mykonos trip. They will add a shirt and choose according to gender.
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Last, participant will navigate to account page, and look at their saved items: flights, itineraries, and luggage items.
Feedback
Visuals matched the theme
AI Approach
Luggage feature can be useful
Icons like how to save were confusing
Lack of controls like back button
Tab bar unclear
Hi-Fidelity Prototypes
Revamped Home Screen
New Itinerary page with more useful info
Fully fledged interface for Luggage, now with more categories
Access all your content from Account
Winona Page now with improved visual navigation
%20winona%20better.png)
Advanced filters
Plan with your friends more efficiently.
Conclusion
Despite all the hurdle of the early iterations of FlyMe, the final prototype offers new solutions to user pains, with all that is has to offer, and what had to be removed for clear understanding from user and goals to prevent user error. From here on out future investment in the app can be spent on defining each feature now, now with a solid foundation for the navigation and visual style and the proper user controls that will make the experience better.
Future Iterations
Smarter Winona, Smarter Way to Travel
AI planning gets a budget-friendly upgrade! You can now tell Winona how much you want to spend and save on your travels. Plus, you can snap pictures and Winona will use them to give you info on those places. And to fit your travel style, there are even different vacation modes!
News Way Track Spending
Develop budgeting tools within FlyMe, inspired by Expedia's price tracking feature, to help users stay within budget while booking flights.
Fashion Expansion
Leverage FlyMe's unique luggage feature by partnering with relevant brands (e.g., Abercrombie for summer trips to Mykonos) to offer deals that complement users' travel styles and destinations.
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